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Trudeau panned in Calgary ad campaign

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A new billboard campaign by a local developer in Calgary is mocking Prime Minister Justin Trudeau’s notorious quote about “budgets balancing themselves.”

The billboards read: “Unlike Trudeau, you can balance your budget. Own this warehouse for $0 down.”

During the 2015 election, Trudeau made the often mocked statement – now a centrepiece for a marketing campaign by Beedie, an industrial developer and realty management company.

When Alberta’s oil and gas industry began to feel the pinch in 2014, it rippled across the province but the central hit was taken in Calgary. Five years later, the city is still feeling the pain.

It was this pain that Beedie wanted to address with their zero dollars down plan and the marketing concept was borne from conversations the company was having with their clients.

“Some of the common themes we were hearing from our clients, mostly small and medium-sized businesses, was that they were focused on their balance sheets,” said Jorden Dawson, Director of Industrial Development at Beedie.

While the billboard boldly steps into the political arena, Dawson said the slogan was “topical rather than political.”

“It started with what our clients were telling us – it didn’t start by being political,” he said.

Beedie’s “zero-down” campaign launched on the heels of the federal election which saw the Liberals lose their Alberta and Saskatchewan seats. Dawson admitted the election was still fresh in everyone’s minds while they were discussing the launch.

It’s a marketing campaign that might raise some eyebrows but Dawson said the response has been very positive.

“We’ve seen a positive increase in traffic, inquiries, requests for quotes, and transactions. (The marketing campaign) got people talking and thinking about owning real estate,” he said.

Beedie is Western Canada’s largest industrial developer and Dawson says the business has always been focused on giving back. The company was started in 1954 by Keith Beedie and his son Ryan is the current president.

“As a company, of course you want to make profit but Ryan (Beedie) is very focused on charitable giving; at the end of the day, it’s about building community,” said Dawson.

Airidrie’s Highland Park development was one of Beedie’s first Calgary-area projects and it has continued adding development projects since. Dawson was hired to oversee Calgary operations in January of 2015, just as Alberta’s downturn was picking up speed. Now, he feels it’s time for the media’s negativity about Alberta’s economy to end.

“We wanted to get people investing in their businesses, but also investing in Alberta. As a company, Beedie is committed to Alberta despite the current challenges being faced.”

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MPs from B.C least likely to give their April 1 raises to charity

B.C was the most miserly in western Canada with only 48 per cent of MPs donating their increase.

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MPs from B.C. are the stingiest in western Canada when it comes to giving up their April 1 raises to charity.

The Canadian Taxpayers Federation asked all 338 MP from across the country if they planned to give their salary increase to charity in light of the coronavirus crisis. A total of 120 replied.

This year, MPs are entitled to a 2.1 per cent hike, which will increase their base salaries by just over $3,750 to $182,656.

B.C was the most miserly in western Canada with only 48 per cent of MPs donating their increase.

Of 42 B.C. MPs, only 20 did so. That was made up of 12 Tory MPs, four Liberals, three NDP members and one independent.

NDP leader Jagmeet Singh did not donate his increase nor did Green Party leader Elizabeth May.

Elizabeth May

In Alberta, 24 of its 34 MPs, or 71 per cent, gave their raise to charity.

That includes 23 Tories and the lone NDP member.

In Saskatchewan, where the Tories swept the 14 available seats, 12 donated their increase for a mark of 86 per cent. Tory party leader Andrew Scheer did give up his raise.

And in Manitoba, where 14 seats were available 10 MPs made the choice to donate for a total of 71 per cent. That included 10 Tories, one NDP member and four Liberals.

Prime Minister Trudeau did make the decision to give up his raise. He earns $347,400.

“There’s no way politicians should be seeing a pay hike while countless Canadian families and businesses are struggling just to keep the lights on. It’s good to see many MPs turn down their pay bump, but there’s still MPs who haven’t confirmed whether or not they will accept a pay increase,” said Franco Terrazzano, Alberta Director of the CTF.

Franco Terrazzano

“Now would be the perfect time for politicians across the country to voluntarily reduce their own pay.”

Dave Naylor is the News Editor of the Western Standard

dnaylor@westewrnstandardonline.com

TWITTER: Twitter.com/nobby7694

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Kenney announces $2-billion in infrastructure funding

“This will create thousands of good jobs,” Kenney said at a press conference in Edmonton.

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Alberta Premier Jason Kenney on Thursday announced $2-billion in spending to fix provincial roads, bridges and fill potholes.

The money will also be used for fixing roofs, windows and doors in K-12 schools across the province.

Kenney said some of the cash would also be used for infrastructure fixes in the province’s post secondary education facilities and justice system.

“This will create thousands of good jobs,” Kenney said at a press conference in Edmonton.

“The good news for drivers is crews will be making sure roads are pothole free.”

Kenney repeated the Alberta economy is “in serious contraction” and will talk longer to recover.

“The government is doubling the capital maintenance and renewal (CMR) funding in 2020-21 from $937 million to $1.9 billion by accelerating the capital plan. This will allow government to act quickly and work with companies across the province so they can keep their workers employed during these challenging times,” the government said in a release.

“These infrastructure investments will be focused on projects that can be actioned quickly. By doubling our capital maintenance and renewal project funds, we will deliver much-needed improvements to important assets, keep companies operating and most importantly, keep Albertans working. As the weather improves and buildings are empty, now is the perfect time for us to act,” said Kenney

Dave Naylor is the News Editor of the Western Standard

dnaylor@westewrnstandardonline.com

TWITTER: Twitter.com/nobby7694

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Kenney wants to track COVID cases via smartphone

A spokesperson for Alberta’s privacy commissioner said the potential use of an app to monitor movements of citizens heightened privacy concerns.

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In an effort to contain the spread of the virus, Alberta Premier Jason Kenney says his government would be willing to use technology to monitor the movements of Albertans who tested positive for COVID-19.

Such apps have been in use in China, Taiwan, and South Korea but have yet to be introduced to Western countries.

“I have been very clear; we intend to follow the lessons learned from successful countries like Taiwan, Singapore, and South Korea to more quickly reopen our economy and the relaunch strategy involves, in part, the limited and appropriate use of wireless apps, of smartphone apps for individuals who are under quarantine orders,” the premier said Wednesday in response to a question in the Legislature from UCP MLA Shane Getson.

Using international travel as an example, Kenney said it would help the government to “know if that person is going to go home and stay home”.

A spokesperson for Alberta’s privacy commissioner said the potential use of an app to monitor movements of citizens heightened privacy concerns.

“There are several unknowns about how an app would be deployed and what laws would be engaged by doing so,” Scott Sibbald told Postmedia.

“Any option being considered is sure to have privacy implications that would require reasonable safeguards to protect personal or health information. The Commissioner expects to be consulted on the various initiatives being explored by the Government of Alberta.”

Across the border, Kentucky officials have opted to use ankle monitors for individuals who have tested positive but “refuse to stay home”.

Kenney’s brief statement did not suggest the app would be used for those who refused to follow public health orders but rather for the government to monitor their cellular location and be assured targeted Albertans were staying home.

“The thought the government is going to start tracing people everywhere they go is ridiculous,” Kenney said.

“To protect us from a second phase of the pandemic, we might have to do what Taiwan, (China), Singapore and South Korea have done … we want to make sure they’re actually following the quarantine.”

Numbers released from the Alberta government’s modelling on Wednesday suggest the peak of the pandemic will not happen until late May. A second wave, if it were going to happen, would likely come in the fall after physical distancing restrictions were reduced.

Deirdre Mitchell-MacLean is a Senior Reporter with Western Standard
dmaclean@westernstandardonline.com
Twitter @Mitchell_AB

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